(About)
001
How I think
User model before everything.
Before the wireframe, before the brief —
I need to know who this person is,
what they already understand,
and what they need to feel
to take the next step.
The design follows the person.
Not the other way around.
002
How I work
I sequence by learning, not priority.
The most important feature isn't the one on the roadmap, it's the one that teaches you the most about your user.
I've shipped a report in 10 days with no dev support. I've convinced business teams using their language, not mine. I go where the problem needs me.
003
Who I am
A product generalist in progress.
Research, copy, data, systems — I don't stay in my lane because the best solutions rarely live inside one.
Outside work I photograph people when they're not looking, cook for the ones I love, and host parties at my place.
Design is how I think. People are why I do it.